Our Projects: Real Work. Real Impact.
Each semester, PEBL members lead and contribute to high-impact projects with real businesses and organizations, developing practical skills in strategy, research, collaboration, and problem-solving. Our projects follow a two-phase model: Consult and Execute. During the Consult phase, teams scope the problem, conduct research, analyze findings, and develop recommendations, culminating in a midpoint presentation. During the Execute phase, teams prioritize recommendations, build solutions, and hand off their work to the client, concluding with a final presentation. Alongside our external consulting projects, PEBL also runs internal strategic initiatives that strengthen the organization itself.
Fall 2026 Consulting Projects
Our external projects and internal team give members the opportunity to work directly with real clients. These teams are tasked with tackling business challenges such as market expansion, operational efficiency, user engagement, and growth strategy.
DOME IQ
DOME IQ is a Michigan-based public policy technology platform that helps citizens, advocates, legislators, and organizations track bills, understand legislative activity, and communicate directly with policymakers. Building on PEBL’s market research work from the previous semester, consultants will identify new growth opportunities and evaluate strategic priorities for DOME IQ. The project will translate research into a structured set of market insights and actionable recommendations for the platform’s continued development.
The Wildemere
The Wildemere is a Detroit restaurant and community gathering space built around soul food, handcrafted drinks, live music, and a strong emphasis on community. PEBL consultants will conduct an organizational assessment, clarify roles and responsibilities, and develop standardized operating procedures and documentation to strengthen day-to-day operations. The project will also address culture and management gaps following the business’s transition into a restaurant while identifying opportunities to strengthen its events and catering operations.
Café Clark
Café Clark is a new coffee shop in Detroit’s Mexicantown, located within a mixed-use development near Michigan Central. PEBL consultants will segment Café Clark’s target market, assess competitive positioning, and identify opportunities to attract customers beyond its immediate neighborhood, including Michigan Central visitors and tourists. The project will translate these findings into a launch-focused social media and content strategy, with consultants also supporting content creation ahead of the grand opening.
SKLÜT
SKLÜT is a biometric identity and access technology company that enables facial recognition to serve as a secure credential for buildings, offices, and events. PEBL consultants will size and segment the small-to-mid-sized college market and map key decision-makers across campus safety, IT, and administration. The project will deliver a repeatable market-entry framework and go-to-market strategy for SKLÜT’s expansion into higher education.
Menthra.ai
Menthra is an AI emotional wellbeing platform that combines AI companions with human coaching, licensed therapy, and other wellness resources. PEBL consultants will develop a U.S. market-entry strategy by evaluating customer segments, competitors, and potential paths into the American market. The project will also define a focused value proposition and establish brand positioning for Menthra’s U.S. launch, helping differentiate its broad wellness platform in a crowded market.
Lil Love Bugs Daycare Center
Lil Love Bugs Daycare Center is a Detroit childcare provider with more than 20 years of industry experience, a 5-star Great Start to Quality rating, and strong enrollment demand. PEBL consultants will analyze the Detroit childcare market, evaluate utilization, capacity, and the unique cash-flow dynamics of government-funded care, and assess the potential of after-school and evening programming as an additional revenue stream. The project will also develop a marketing and customer-acquisition strategy to strengthen the center’s long-term growth and expansion plans.
Internal Team
Members of the Internal Team build and strengthen the organization behind PEBL. These projects give members early leadership opportunities and meaningful ownership while developing skills in strategy, communications, design, project management, and organizational development. Our work spans three core areas: marketing, development & research, and social engagement, with members directly shaping PEBL’s growth, brand, and member experience.